Della Toffola Pacific’s Managing Director, Paul Baggio, shares his thoughts on the current opportunities for premium white wine producers.
Now is the time for premium Australian white wine producers to capitalise on the demand from northern hemisphere markets – the technology available means we can get our white wine on shelves for their summer season.
The recent Wine Australia report is reflecting the industry’s optimism toward exporting, as figures show Australian wine has risen in value with demand being driven by Asia. China and Hong Kong join the US, UK and Canada as the top five export countries – all in the northern hemisphere.
The challenge of getting more white wine on northern hemisphere shelves before their summer season, when the highest consumption of white wine occurs, has been due to seasonal variations and the time-frames of getting product exported.
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